Does usability testing, A/B testing serve any purpose in terms of bringing revolutionary changes to the packaging design? What is the structured approach for bringing a new packaging design for an existing FMCG product, whose sale is maturing?
The structured approach will be to change the outer packaging first and make some minor changes with the stuff inside. As we all know that people buy things based on their outward appearance. That is what really matters
Ash1 wrote: > The structured approach will be to change the outer packaging first and > make some minor changes with the stuff inside. As we all know that people > buy things based on their outward appearance. That is what really matters
Thanks, Ash. Very true. Changing packaging is the most convenient thing to do and it does impact the product sales and sometimes bottom line because of the reduction in costs.
We are looking for making some real changes in our product appeal. The customers behavior has changed over the years and we are doing market study as to how can we keep our brand appeal and still make changes into the product outlook. We want to offer enhanced shelf life, more convenience/easy opening & closing of the rigid packs and reduce costs at the same time. Let us see, how we go.
Kumar I hope your business is doing fine. I just wanted to say that, yes, you are on the right track. Focusing on customer experience while keeping in mind the branding/marketing of the product as well as reducing cost.