Packaging is always one of the biggest pulling factor during our impulsive decision making.
Most of the times organizations spend a lot of money in terms of bringing that extra pull factor in the market space.
Can this packaging design overhaul ever take the place of excellent functional and innovative products?
When the consumer in Food and FMCG domain is becoming more and more price conscious and brands USP's are being softened by similar manufacturing processes and products. How can the companies keep their long standing brands alive?
I have seen many companies R&D being occupied in driving costs down somehow, it is good in a sense but if the focus shifts from bringing an innovative product in the market to rationalizing the logistics & packaging formats, then Is the NPD in your organization going in the right direction?
Some of the products still amaze everyone and leave a distinguished mark (Nespresso being the latest one I can think of).
How do some companies remain on the fore front by continually innovating whilst others go in the oblivion?